Social Scheduler

Plan, schedule, and automate social media posts across all your platforms from one calendar.

What is Social Scheduler?

Social Scheduler is TotalApp's content planning and publishing tool. View your entire content calendar, schedule posts days or weeks in advance, and publish automatically to Facebook, Instagram, Twitter/X, LinkedIn, and TikTok at the exact time you choose.

Key Features

📅 Content Calendar

Monthly and weekly calendar view showing all scheduled posts across platforms

⏰ Auto-Publishing

Posts go live automatically at the scheduled time with no manual action

🕐 Best Time to Post

AI recommendations for optimal posting times based on your audience activity

📊 Post Analytics

Per-post engagement metrics: likes, comments, shares, and reach

Scheduling a Post

Go to Ads & Social Media → Social Scheduler
Click Add Post or click a day on the calendar
Write your post content and add media
Select the platforms to publish to
Pick the date and time
Click Schedule — the post appears on the calendar

Calendar Views

List View

Chronological list of all scheduled posts. Filter by platform, status, or date range. Ideal for bulk editing and reviewing upcoming content.

Calendar View

Monthly grid showing posting density by day. Click any day to see all posts scheduled for that date. Quickly spot gaps in your content plan.

Post Statuses

Status	Meaning
Scheduled	Queued and will publish automatically at the set time
Published	Successfully posted to the platform
Failed	Could not publish — check your account connection
Draft	Not yet scheduled; saved for later editing

Frequently Asked Questions

What happens if a scheduled post fails to publish?

The post's status changes to Failed on the calendar and list view. This usually means the connected social account's authorization has expired or been revoked. Go to Social Media Connections, reconnect the affected platform, then reschedule or manually retry the post from the Social Scheduler.

Can I schedule the same post to multiple platforms at once?

Yes. When creating a post, select multiple platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok) in the platform picker before scheduling. TotalApp publishes the content to each selected platform automatically at the chosen date and time, and tracks each platform's publish status independently.

How does "Best Time to Post" decide when to recommend?

The AI recommendation looks at your historical audience engagement activity (likes, comments, shares, reach) per platform and suggests time windows where your past posts performed best. You can still override the suggestion and pick any custom date and time when scheduling.

Can I edit or reschedule a post after it's been queued?

Yes, as long as the post is still in Scheduled or Draft status. Open the post from the calendar or list view, update the content, media, platforms, or date/time, and save your changes. Once a post moves to Published, its content can no longer be edited from Social Scheduler — you'll need to edit it directly on the social platform.