Social Media Connections

Connect and manage all your social media accounts to enable posting and analytics in TotalApp.

What are Social Media Connections?

Social Media Connections lets you link your social media accounts to TotalApp so you can publish posts, pull analytics, and manage your audience across all platforms from a single dashboard. Each connection uses the platform's official OAuth authentication.

Supported Platforms

📘 Facebook

Connect Pages and Groups. Publish posts, stories, and ads.

📸 Instagram

Connect Business accounts. Post photos, reels, and stories.

🐦 Twitter/X

Connect personal and business accounts. Post tweets and threads.

💼 LinkedIn

Connect personal profiles and Company Pages. Publish articles and updates.

🎵 TikTok

Connect Creator accounts. Schedule and publish video content.

📌 Pinterest

Connect Business accounts. Schedule pins and manage boards.

Connecting an Account

Go to Ads & Social Media → Social Media Connections
Click Connect Account next to the platform
Log in to the platform and authorize TotalApp
Select which Pages, Groups, or accounts to connect
The account appears as active in your connections list

Managing Permissions

Required Permissions

TotalApp requests only the minimum permissions needed to publish content and read analytics. We never request permissions to access direct messages or follower data.

Reconnecting Accounts

Platform tokens expire periodically. If a connection shows as expired, click Reconnect to refresh the authorization without losing your settings.

Frequently Asked Questions

Who can connect or disconnect a social media account?

Any team member with access to Ads & Social Media can view connected accounts, but only Tenant Admins and users explicitly granted publishing permissions can add a new connection, reconnect an expired one, or remove an existing connection. This prevents an account from being accidentally disconnected by someone who only needs to schedule posts.

Why does a connected account suddenly show as "Expired"?

Social platforms issue OAuth tokens with a limited lifetime, and some (like Facebook and Instagram) periodically require re-authorization for security reasons. When this happens, TotalApp marks the connection as expired rather than silently failing to publish. Click Reconnect next to the account — this refreshes the token without affecting any scheduled posts or historical analytics tied to that connection.

Can I connect the same Facebook Page or Instagram account to more than one tenant?

Yes. Since authorization happens through the platform's own OAuth flow, the same Page or Business account can be connected from multiple TotalApp tenants independently. Each tenant manages its own token and permission scope, so disconnecting the account in one tenant has no effect on the connection in another.

Does TotalApp ever access my direct messages or follower lists?

No. TotalApp only requests the minimum OAuth scopes required to publish content and read basic analytics (impressions, engagement, reach). Permissions for direct messages, follower/audience personal data, or account settings are never requested during the connection flow.