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Post Creation

Compose, preview, and publish social media posts across all your connected platforms.

What is Post Creation?

Post Creation is a multi-platform composer that lets you write, format, and preview social media posts before publishing or scheduling them. Write once and adapt your content for each platform's unique requirements and character limits.

Supported Platforms

PlatformCharacter LimitMedia
Twitter/X280Up to 4 images or 1 video
Instagram2,200Up to 10 images or 1 video
Facebook63,206Multiple images and videos
LinkedIn3,000Images, docs, and videos
TikTok2,200Video required

Key Features

  • Multi-platform post composer
  • Platform-specific character counters
  • Hashtag suggestions and trending topics
  • Media upload and built-in image editor
  • Post preview for each platform
  • Link shortening and UTM parameter builder
  • Emoji picker and text formatting
  • Draft saving and team review workflow

Creating a Post

  1. Go to Ads & Social Media → Post Creation
  2. Select the platforms you want to post to
  3. Write your post content in the composer
  4. Add images, videos, or links
  5. Preview how the post will look on each platform
  6. Publish immediately or send to the Scheduler

Frequently Asked Questions

Can I post to multiple platforms at the same time?
Yes. Select any combination of connected platforms in the composer and Post Creation will publish the same post to all of them at once, automatically adapting the content to each platform's character limit and media requirements.
What happens if my post exceeds a platform's character limit?
The character counter for each selected platform updates live as you type and turns red when you go over the limit (e.g. 280 characters for Twitter/X). You won't be able to publish to a platform whose limit is exceeded until the content is trimmed for that platform.
Can I customize the same post differently for each platform?
Yes. While you can write once and post everywhere, you can also edit the preview for an individual platform to tweak the wording, hashtags, or media before publishing — useful since Instagram, LinkedIn, and Twitter/X audiences often expect different tones.
Do I need to publish immediately, or can I schedule the post for later?
You can do either. Use "Publish" to post right away, or send the composed post to the Social Scheduler to queue it for a specific date and time across all selected platforms.