TotalApp Docs
Ctrl K
Home
EN | TR
Go to App

Square Ads

Design 250×250 and 200×200 square banner ads for the Google Display Network.

Overview

Square ads are compact, versatile formats that fit in a wide range of placements across the Google Display Network. They work well both on desktop and mobile.

Supported Sizes

SizeNameUsage
250×250 pxSquareGeneral content placements
200×200 pxSmall SquareNarrow sidebar slots

Design Tips

Square formats must communicate quickly. Keep the design focused:

  • One hero image or colour background.
  • Brand logo in the top-left corner.
  • Short headline — 3 to 5 words.
  • A prominent CTA button at the bottom.

AI Content Generation

Click the AI button to generate square ad copy:

  • Enter your product name and value proposition.
  • The AI generates a short punchy headline and a CTA text.
  • Choose from three tone options: Friendly, Professional, or Urgent.

Exporting

Export your square ads in multiple formats:

  • PNG — for static Google Display placements.
  • HTML5 — animated banner with fade or slide effects.
  • Both square sizes — ZIP with 200×200 and 250×250 versions.

Frequently Asked Questions

What's the difference between the 250×250 and 200×200 square sizes?
The 250×250 "Square" size is the more widely supported placement across the Google Display Network and works well in general content areas. The 200×200 "Small Square" is a narrower variant designed to fit tighter sidebar slots where a full 250×250 won't fit. If you're unsure which to use, export both — the ZIP export bundles the two sizes together so you don't have to choose upfront.
Can I use the AI content generator without providing my own copy first?
Yes. Click the AI button and enter your product name and value proposition — the AI generates a short, punchy headline and CTA text on its own. You then pick one of three tone options (Friendly, Professional, or Urgent) to match your brand voice, and can further edit the generated copy before finalizing the ad.
Should I export as PNG or HTML5?
Use PNG for static placements where animation isn't needed or supported — it's the simplest and most universally compatible format. Use HTML5 when you want an animated banner with fade or slide effects, which tends to draw more attention in Display Network placements. If you're targeting both static and animated inventory, export both formats.
What design elements are most important for a square ad to perform well?
Because square formats are compact, they need to communicate instantly. Stick to one hero image or a single solid colour background, place your brand logo in the top-left corner for consistent recognition, keep the headline to 3–5 words, and always include a prominent CTA button at the bottom so viewers know exactly what action to take.