Ad Manager - Ads & Social Media

What is Ad Manager?

🌐 Multi-Platform Campaigns

Create and manage ads across Facebook, Instagram, Google, LinkedIn, and more from one place

🤖 AI Ad Copy Generator

Generate high-converting ad headlines, descriptions, and CTAs automatically with AI

📊 Performance Dashboard

Real-time campaign metrics: impressions, clicks, CTR, CPC, and ROAS in one view

🎯 Audience Targeting

Precision targeting by demographics, interests, location, and custom audiences

Quick Start

Go to Ads & Social Media → Ad Manager
Connect your ad accounts (Google Ads, Meta Business, LinkedIn Campaign Manager)
Click New Campaign and select the platform
Choose your campaign objective (awareness, traffic, leads, conversions)
Define your audience and daily budget
Add creatives (images, videos, copy) and launch

Supported Platforms

Platform	Campaign Types	Best For
Google Ads	Search, Display, YouTube, Shopping	High-intent buyers
Meta (Facebook & Instagram)	Feed, Stories, Reels, Carousel	Brand awareness & retargeting
LinkedIn Ads	Sponsored Content, Message Ads, Lead Gen	B2B and professional audience
TikTok Ads	In-Feed, TopView, Branded Effects	Gen Z and short-form video
Pinterest Ads	Promoted Pins, Shopping Ads	Visual products and e-commerce

Key Features

Unified campaign dashboard across all platforms
Budget tracking, spend alerts, and auto-pause rules
Audience segmentation and lookalike audience builder
A/B testing across ad variations and audiences
AI-powered ad copy and headline generator
Automated bid optimization for target CPA or ROAS
UTM parameter builder and conversion tracking
Scheduled reports emailed to your team

Campaign Setup

1. Campaign Objective

Select what you want to achieve: Brand Awareness, Website Traffic, Lead Generation, App Installs, or Conversions. The objective determines which bidding strategies and ad formats are available.

2. Audience Definition

Build your target audience by layering demographics (age, gender, location), interest categories, behavioral signals, and custom audiences from your CRM contacts or website visitors.

3. Budget & Schedule

Set a daily or lifetime budget. Choose campaign start and end dates. Use automatic bidding or set manual CPC/CPM bids. TotalApp shows estimated reach and impressions before you launch.

4. Ad Creatives

Upload images and videos, write your headline and description, add a CTA button, and preview how the ad will appear on each placement before going live.

Performance Dashboard

The Ad Manager dashboard shows all your live campaigns in a single table with key metrics side by side. Click any campaign to drill into ad set and ad-level data.

Metric	What It Measures
Impressions	Total times your ad was shown
Clicks	Number of clicks on your ad
CTR	Click-through rate (clicks ÷ impressions)
CPC	Average cost per click
CPM	Cost per 1,000 impressions
Conversions	Completed desired actions (purchases, sign-ups)
ROAS	Return on ad spend (revenue ÷ ad cost)

Frequently Asked Questions

Can I manage campaigns from multiple ad accounts?

Yes. Connect unlimited ad accounts from different platforms. Each account's campaigns appear in a unified dashboard with combined and per-platform reporting.

Does Ad Manager support retargeting campaigns?

Yes. Upload your customer list or install the TotalApp pixel on your website to create retargeting audiences. Lookalike audiences are also supported on Meta and TikTok.

How does the AI ad copy generator work?

Enter your product name, key benefit, and target audience. The AI generates multiple headline and description variations optimized for each platform's character limits. You can regenerate or edit before using.