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Market Intelligence

AI-Powered Competitor Analysis

Analyze market positioning, competitive threats, and industry trends with AI. Get actionable insights to inform product strategy and market decisions.

Start Competitor Analysis
AI Assistant for Market Analysis

Analyse your competitive landscape

The Competitor Analysis Assistant helps you understand market positioning, identify threats and opportunities, and develop defensive or offensive strategies.

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    Map competitor features, pricing, and positioning against yours
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    Identify market gaps and strategic opportunities
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    Generate SWOT analysis and competitive intelligence reports
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    Track market trends and get growth recommendations
Analyse Your Market
totalapp.app/analytics/competitor-analysis
Competitor Analysis Assistant
Market intelligence and positioning analysis
Tell me about your product and key competitors. I'll analyze positioning and market opportunities.
We're a workflow automation platform competing against Zapier, Make, and Workato
Workflow Automation Market — Competitive Map:
Zapier: #1 market leader, 1M+ users, strong SMB presence, limited enterprise security · Make: strong integration breadth, visual builder · Workato: enterprise-focused, high price
Your opportunity: SMB/mid-market, better UX, competitive pricing.
Generate competitive analysis report
Creating full competitive landscape report with SWOT...
Ask about competitors, market, strategy...
Competitive Battlecards

Arm your sales team with battlecards

Auto-generated one-page battlecards for every competitor — pricing tier, strengths, weaknesses, and ready-to-use objection-handling talk tracks reps can use in the moment.

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    Instantly generated from your CRM and public competitor data
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    Objection-handling scripts tailored to each competitor
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    Win-rate badge shows how you perform against each rival
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    Shareable with the whole sales team in one click
View Sample Battlecard
totalapp.app/analytics/competitor-analysis/battlecards
Battlecard — Zapier
Zapier Win rate 62%
Pricing tier$$$ Premium
Market share~38%
WeaknessEnterprise security
Objection"Too pricey at scale"
Workato Win rate 47%
Pricing tier$$$$ Enterprise
Market share~14%
Market Trend Tracking

Never miss a competitor's next move

Continuously tracks industry trends, competitor feature releases, and pricing changes — and alerts you the moment something material happens in your market.

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    Automatic alerts on competitor feature launches and pricing shifts
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    Chronological feed of everything relevant to your market
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    Flag material events for your product and strategy teams
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    Never rely on stale, manually-updated competitor spreadsheets again
See Trend Feed
totalapp.app/analytics/competitor-analysis/trends
Market Trend Feed
2 days ago
Make launched a new AI-agent builder feature
6 days ago
Workato raised enterprise pricing by 12%
1 week ago
Zapier reported 1M+ user milestone in Q2 update
Grounded in Real Market Data

Not generic AI guesswork — your real market data

Competitor analysis pulls from your CRM deal notes, win/loss reasons, and public pricing pages — not just a generic model's guesses about your industry.

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    Reads CRM deal notes mentioning named competitors automatically
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    Pulls in win/loss reasons logged by your sales team
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    Cross-references public competitor pricing pages
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    Works alongside Sales Intelligence and CRM Pipeline out of the box
See Sales Intelligence Integration
totalapp.app/analytics/competitor-analysis/data-pipeline
Competitive Intelligence Sources
Model: Refreshed nightly from live sources
CRM Deal Notes
live sync
Connected
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Win/Loss Reasons
live sync
Connected
↓
Competitor Analysis Model
compute
Generated